Brand risk means that a company does not live up to society’s values and expectations. These are now changing rapidly.<\/p>\n\n\n\n
Examples include criticism of investment in the fossil fuel economy and of companies linked to deforestation. For the mining and minerals sector, brand risk can be linked to environmental damage, from extreme cases of dam breaches and large emissions, to less significant impacts such as industrial dust, noise or groundwater depletion. Brand risks can also be based on the perceived negative impact of a company on the local population or other industries.<\/p>\n\n\n\n
A negative image of the brand can lead to reduced share value as well as difficulties in attracting customers and partners, affecting financial performance. Brand risk is also strongly linked to the ability to attract and retain staff, which is a critical issue for the mining and minerals sector as well as for other industries. In addition, lack of community acceptance hampers business development and the establishment of new mines and quarries, with the risk of major appeals.<\/p>\n\n\n\n
Globally, there are a large number of biodiversity initiatives underway in politics, finance and business.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brand risk means that a company does not live up to society’s values and expectations. These are now changing rapidly. Causes for negative brand reputation Examples include criticism of investment in the fossil fuel economy and of companies linked to deforestation. For the mining and minerals sector, brand risk can be linked to environmental damage, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":366,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-368","education","type-education","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\n